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DETAILS
Recommended reading for owners, directors, top managers and company executives.
This book is not about how to come up with a brilliant business idea, but about how to organize the work of a company so that it works like a real team and is able to realize a worthwhile idea.
Experience says that the "brilliance" of an idea is an undeniable plus, but if you look closely around you, you will find that most thriving companies are not based on any revolutionary idea at all. What's revolutionary about McDonald's fast food, Starbucks coffee shops, grocery shopping at chain stores or dental services? Of course, every kind of business has its own know-how, but most successful companies provide their customers with fairly ordinary products.
Why then, out of hundreds of competing fast food chains, only a few have achieved great success, and out of hundreds of food stores, only a few have grown into large chains? In most cases, the secret is not in some special know-how or secret recipes, but in the way the company is run.